Carnegie acted as financial adviser to Nordic Capital in the sale of Unisport to R-GOL

R-GOL, a leading multi-brand distributor of football merchandise in CEE, backed by Innova Capital, has reached an agreement to acquire Unisport, a premier social media-enabled online retailer of football merchandise from Nordic Capital.

This transaction marks a significant milestone for both companies. Together, R-GOL and Unisport will aim to create a leading football merchandise and equipment player for football enthusiasts, professionals and football clubs in Europe and globally, with a strong strategic fit and a robust platform for further expansion. The companies have a complementary geographical presence, with R-GOL being a leader in CEE, and Unisport in Northern and Western Europe, and compatible distribution channels, competences, and know-how. Combined revenues for both companies in 2024 are expected to be over EUR 200 million with a combined CAGR over the last 10 years of 25%, and approximately 475 employees.

By using innovative digital strategies, R-GOL and Unisport together gather over 10 million dedicated followers on social media, have over 1.3 billion YouTube views, and 1.6 million members in some of the world’s most extensive football loyalty programs. The aim for the combined company is to continue to grow in Europe, to build a comprehensive ecosystem for the needs of football fans, players and clubs alike, exploring new growth avenues with the ambition to become the leading football specialist globally.

About Unisport

Unisport was founded in 1995 in Copenhagen. In 2002, the first web shop was launched, serving football players and supporters with the best football gear, all over Denmark. Since then, Unisport has successfully launched football stores in Sweden, Norway, Finland, Holland, Germany, France, and Austria. Today, Unisport has over 8.5 million dedicated followers on SoMe, 1 billion YouTube views and one of the world’s most extensive football loyalty programs with 1.3 million members.

About R-GOL

R-GOL is the leading multi-brand distributor of football merchandise in CEE. The company currently operates in 14 countries in Europe. In addition to its core e-commerce channel, R-GOL also runs a network of 9 physical showrooms and works directly with over 1,000 football clubs, comprehensively meeting their needs.

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