IDG Capital (“IDG”) has entered into an agreement to acquire a majority stake in Lakrids by Bülow (“LBB”) for an undisclosed consideration from the previous shareholders, including Valedo (SE). Under IDG Capital ownership, LBB will accelerate their international expansion and continue their mission to ‘make the world love liquorice’.
About Lakrids by Bülow
Lakrids by Bülow is an international premium confectionery brand with a Danish heritage known for its chocolate-coated gourmet liquorice and unique flavors. Operating with an omni-channel strategy, the company combines a strong D2C presence—through 45 own stores and e-commerce—with B2B channels including wholesale, corporate customers, and travel retail.
About Valedo
Valedo is a growth-oriented active owner investing in small and mid-size companies primarily in Sweden and the rest of the Nordic region with distinct growth and development potential. Valedo actively supports management teams in driving long-term value creation initiatives and strengthening companies’ market positions.
About IDG Capital
IDG Capital is a global investment firm specialising in private equity and venture capital. Founded in 1992 and headquartered in Beijing, China. IDG Capital has backed over 800 companies and completed more than 600 successful exits, and has consistently been ranked among the top 5 China Venture Capital Firms the last 20 years.
The firm focuses on high-growth sectors such as consumer technology, healthcare and consumer goods, and is known for early investments in major Chinese tech giants like Baidu, Tencent, and Xiaomi, and European investments in Moncler and Acne Studies.