Carnegie has advised Dansk Ejerkapital, founders and employees on the sale of Sports Group Denmark to Heartland. Sports Group Denmark is a leading B2B brand platform with a market-leading position in the Nordics and a growing international presence, particularly in the DACH region. The acquisition by Heartland marks an important next step in Sports Group Denmark’s growth journey.
About Sports Group Denmark
Sports Group Denmark offers around 30 clothing brands – primarily sportswear and outdoor – of which the majority are owned brands. With its retailer-centric “one-stop shop” model, Sports Group Denmark delivers a compelling value proposition through a broad brand portfolio, attractive margins, and localised innovation. This model has proven highly successful, and today the company collaborates with many of the largest sports retailers in Northern Europe.
About Heartland
Founded in 2005 and headquartered in Aarhus, Denmark Heartland is a holding company representing the interests of the Holch Polvsen family and their family business BESTSELLER. Heartland engages in the future and invest in areas such as fashion, retail and technology, sustainability and business innovation, renewables, nature conservation, education and properties.